Business Idea Development
Launching a business venture starts with an idea. The better the idea, the more successful your business can be, but having a good idea isn’t enough. However, with this six-step business idea development process, raw idea can turn into a success.
- Generate some ideas
- Select the best idea
- Research your idea
- Refine your idea
- Test your idea
- Identify your market
When you have generated a list, begin with the ideas in your area of expertise and interests. After you select an idea, research is your most important activity. Continue to make notes so you know as soon as possible if you should modify your idea or choose another. Your initial research, which may only be talking to people in the industry, helps you determine if there is a need for your idea; identifying your market tells you exactly who your customers are going to be. After you have selected and refined your concept, you’re ready to move on to the next phase of building a business venture.




Business Preparation
Before you start to work in your new business venture, we recommend you take some time to consider the following key areas to help develop your business.
- Analyse your business idea
- Define your customers and competitors
- Develop your business plan
- Recognise risk
- Determine your business structure
- Confirm your business name is available
Business Operation
This is like a map for your business. From investors, to executives, to employees. Operations involve every aspect of operating a business. These five key components show just how essential the field of business operations is to a business.
- Assigning roles and responsibilities
- Managing internal communication
- Management of resources
- Roadmapping a plan
- Ensuring compliance
Business Idea Development Stages
Generate some ideas
Select the best idea
Research your idea
Refine your idea
Test your idea
Identify your market
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I value my partnership with Keplitech. Their experience at developing and aligning executive teams is really helping us find new approaches to leadership as the scale and complexity of our business grows. It’s valuable to have advisors who aren’t afraid to speak truth to power. Even more importantly, they have helped us improve our ability to be candid with one another. It’s that kind of candor which is a foundation of performance.

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